Tim Cook thinks Google Glass lacks broad appeal, but wearables are 'incredibly interesting'

By Michael Gorman posted May 28th, 2013 at 9:37 PM

Today on stage at the D11 conference, Tim Cook indicated that Apple's interested in wearable tech, even though he thinks it's "tough to see it having a broad-range appeal." When asked about the current state of wearables, he mentioned that fitness devices like the Nike Fuelband (he owns one) will need to be able to do more than one thing to really catch on with the public. Generally, he sees it as "an area that's ripe for exploration" and that "there will be tons of companies involved" in making wearable devices. He also mentioned that biometric sensors, in particular, are a particular area of growth that Apple will be watching with interest. When asked about Apple's plans in the area, Cook naturally wouldn't comment on the existence (or non existence) of an iWatch. So, while this is far from a confirmation of a forthcoming Apple wearable, it seems certain that the crew in Cupertino is considering them carefully.